Powersports & Marine Dealerships

The Problem

Seven systems. None of them talk.

The temptation with a problem this big is to buy more software. That is how you ended up with seven systems. We are not going to do that. Hollerback is the operator layer — the connective tissue between the systems you already own.

Back office

Paper invoices, manual reconciliation, scattered filings, credential chaos. The back office runs on tribal knowledge and hope.

Parts & service

No single view of stock or orders. Techs wait. Special orders go dark. Warranty claims get denied because nobody caught the pattern.

Inventory & website

Wrong photos, sold units still listed, stale prices. The website is always two days behind the lot.

Revenue leakage

Lost service customers, unfiled claims, unattributed spend, cash buyers never asked to finance. Money leaving quietly.

The Architecture

Five layers. One system.

Every Hollerback deployment runs on the same five-layer stack. Source systems stay untouched. We connect on top of what you already have.

Layer

What It Does

Tooling

Operator Surface

Where humans interact — dashboards, approval queues, customer comms, team tools.

Operator dashboard

Orchestration

The plumbing — schedules data syncs, handles webhooks, runs business logic.

Workflow engine

Reasoning

Classifies documents, drafts comms, flags anomalies, answers queries.

AI reasoning layer

Data Layer

The single source of truth — every system feeds in, everything else queries here.

Unified data layer

Source Systems

Financial and operational truth — unchanged. The systems you already run stay in place.

Your existing systems

The Modules

Twelve workflow modules.
Each justified by its own return.

Module 01

AP & Document Operations

Universal document intake, AI-classified, AP approval queue, DMS import, regulatory tracker.

$30–60K/yr return

Module 02

End-of-Day Reconciliation

Auto-match 90–95% of card transactions. EOD close in 10 minutes. Same-day fraud detection.

$15–25K/yr return

Module 03

Credential & Access Vault

Every OEM portal, lender, and processor login managed. Ownership mapped. Rotation scheduled. Onboarding clean.

Enables all other modules

Module 04

Parts Operations

Live view across on-order, in-stock, received. Automatic tech notification on arrival. Daily special-order report.

$25–50K/yr return

Module 05

Inventory & Photo Operations

Guided lot-crew capture app. Website reconciliation daily. Sold units down same day. Price drift eliminated.

$40–80K/yr return

Module 06

Service Retention Engine

Hour-based reminders, seasonal campaigns, lapse detection. Retention moves from 40–60% toward 75–85%.

$80–250K/yr return

Module 07

Warranty Claim Engine

Guided tech capture, OEM profiles, denial-pattern engine, pre-authorization before major repairs begin.

$60–140K/yr return

Module 08

Rigging & Tech Assistant

AI-powered internal reference for marine electronics and rigging compatibility. Reduces mis-orders and tech delays.

Reduces mis-orders & delays

Module 09

Marketing & Attribution

Every marketing dollar attributed to a channel, campaign, and sold unit. Real ROAS. Spend redirected to performers.

$30–125K/yr return

Module 10

F&I Optimization

Cash-to-finance conversion workflows, backend product attach tracking, customer-tuned framing per deal.

$100–250K/yr return

Module 11

Commission Engine

Every plan as structured data. Auto-statements per employee. Manager approval queue. Payroll-ready export. Full audit log.

$20K/yr + team trust

Module 12

Used Unit Margin Engine

Trade valuation against real market data. Recon tracking vs estimate. Daily dynamic pricing from true cost basis.

$100–400K/yr return

The Financial Case

Annual contribution at mature deployment.

ConservativeMid-RangeFull Deployment

$500K

$953K

$1.4M

Ranges reflect a powersports & marine dealership doing $10–50M annual revenue at 12–18 months post-deployment.

What Good Looks Like

Twelve months out.

01

EOD reconciliation closes in 10 minutes

90–95% of card transactions auto-matched. Same-day exception alerts. No weekend catch-up.

02

Service retention at 75–85%

Hour-based reminders, seasonal campaigns, and lapse detection running without human intervention.

03

Warranty denial rate cut in half

Denial patterns recognized, guided capture before submission, pre-auth before major repairs begin.

04

Every marketing dollar attributed

Real ROAS per campaign, per channel, per sold unit. Spend redirects automatically to performers.

05

Commission disputes go to zero

Every plan as structured data. Auto-statements. Manager approval queue. No more spreadsheet errors.

06

Used unit margin is a known number

Trade valuation against real market data, recon tracked vs estimate, dynamic pricing from true cost basis.

Fractional operators for powersports & marine dealerships.