We don’t sell you a system.
We run your operation.
Most businesses have more software than companies twice their size. None of it talks. The work that should be automatic is done by people, with paper, under deadline pressure. We fix that — not with another tool, but by embedding as the operations function that was never there.
Book a Call →What’s broken, and why it costs you.
The business has more software than most companies twice its size. Every department runs a different tool. Every OEM, lender, supplier, and processor has its own portal. None of these systems talk to each other. The work that should be automatic is being done by people, with paper, under deadline pressure. The cost is real and mostly invisible to the P&L — because nobody measures the time spent or the revenue lost to slow follow-up.
Back office
Invoices arrive on paper and by email and get hand-keyed. Reconciliation is matched line by line. Filings are scattered. Logins to constantly-changing portals are impossible to keep current.
Operations
No single view of what’s ordered, in stock, or arrived. Supplier orders tracked across emails. Special orders tracked from memory. Staff find out things happened by walking across the building.
Revenue capture
Customers lost for want of a reminder. Claims unfiled because gathering documentation costs more than the claim. Marketing spend unattributed. Upsell opportunities missed at the moment of transaction.
Knowledge & payroll
Institutional knowledge lives in a few experienced heads. Commissions hand-calculated over days with no transparency to the people being paid. When those people leave, the knowledge leaves with them.
The temptation is to buy more software.
That’s how you ended up with seven systems.
Hollerback’s role is the operator layer — the connective tissue between the systems already in place. Your existing stack stays. What changes is that data moves between them automatically, the glue work gets automated, and there is one place to see the whole business. The differentiator is accountability. We don’t hand over a tool and leave. We embed as the fractional operations function, own the outcomes, and are measured on whether the work actually gets done.
There are three other things you could do.
None of them solve the whole problem.
Buy more software
Every category has a vendor. Each solves its own slice and ignores the rest of the stack. Add five more and you have twelve systems instead of seven. The integration problem gets worse, not better. Software vendors own software, not outcomes — and none of them will sit with your team on a Saturday working through a problem.
Hire a full-time ops manager
$120–180K plus benefits. The profile that can actually do this — operations, automation, AI workflows, financial reconciliation, full-stack thinking — is hard to hire and expensive to keep. They’re still one person who can leave, burn out, or be wrong. The knowledge they build is undocumented and unproductized.
Hire a consulting firm
Enterprise AI consulting firms won’t show up for a $20–50M owner-led business — the engagement is too small and the operational depth isn’t their lane. The ones that will show up deliver decks and frameworks rather than running systems. Neither is accountable for whether the work actually gets done.
Hollerback
We embed as the operations function and own the work. The systems we build live inside your business and are documented — if the engagement ends, you keep the templates, the workflows, the code, and the data. We bring a vertical playbook and share the burden of getting it right.
McKinsey rewires the Fortune 500. We rewire Main Street.
Foundation, retainer, modules.
Every Hollerback engagement has three pieces that work together. The foundation is built once. The monthly retainer runs the operation continuously. Workflow modules deploy in sequence — each solves a specific pain, each is measurable, each is justified by its own return.
Foundation
The unified data layer, system integrations, identity resolution, document intake, and operator surface. Built once, in ~4 weeks. Fixed scope, fixed price. Every module that follows runs on top of this.
Operator Retainer
Monthly. Covers ongoing operation of every deployed module, weekly reviews, monthly business reviews with principals, continuous improvement, and accountability to results — not feature counts.
Workflow Modules
Each module is its own buildout with defined scope, deliverables, and a 4–8 week timeline. After implementation, ongoing operation rolls into the monthly retainer. You choose what’s next.
What good looks like.
The paper stops.
No more stacks of invoices, physical filing, or documents in folders only one person knows. Every document digital, classified, searchable, and linked to what it pertains to.
End of day takes ten minutes.
Transactions reconcile automatically. Variances are visible same-day. The close happens in the evening, not the next morning.
Every login is one click away.
Portal credentials in a managed vault with clear ownership. No more scavenger hunts, shared sticky notes, or lost access before a deadline.
Customers come back.
The right outreach fires at the right time. Retention climbs quarter over quarter. The marketing cost was already paid when you won them the first time.
The system answers questions.
A daily report tells the truth. Anyone can ask in plain English and get the answer — without a query, without a spreadsheet, without waiting for someone to pull it.
You’re not the backup plan.
Operations run whether you’re in the building or not. The system catches what would have fallen through. The business works like it was designed to.
Everyone else is selling you a system.
We are selling you an operator who runs one.
15-minute conversation. No pitch. We’ll ask about your business and tell you honestly if we can help.
Book a Call →