At Holler-Back, we take your privacy seriously. This Privacy Policy explains how HOLLER BACK LLC ("Holler-Back," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website at holler-back.com, interact with our services, or engage with our team. Please read this policy carefully.
Contents
01 Information We Collect
We collect information from you in several ways depending on how you interact with us.
Personal Information You Provide
When you submit a contact form, chat widget, quote request, or otherwise reach out to us, we may collect:
- Name and business name
- Email address
- Phone number (including mobile numbers used for SMS communications)
- Mailing address or service location
- Business type and service needs
- Any other information you voluntarily provide in your message
If you become a client, we may additionally collect billing information, business credentials necessary to access platforms on your behalf (e.g., Google Business Profile, CRM systems), and any content or data you provide to us in the course of receiving services.
Usage Data
When you visit our website, we automatically collect certain technical information, including:
- IP address and approximate geographic location (city/region level)
- Browser type and version, operating system
- Pages visited, time spent on pages, and referring URLs
- Device type (desktop, mobile, tablet)
- Date and time of your visit
- Interactions with page elements (clicks, scrolls, form starts)
This data is collected to understand how visitors use our site and to improve our services and marketing.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our website. These may include:
- Essential cookies — required for the website to function (e.g., session state, form protection).
- Analytics cookies — help us understand traffic patterns and user behavior (e.g., Google Analytics).
- Marketing cookies — used to track conversions and retarget visitors across platforms (e.g., Google Ads, Meta Pixel).
- Chat widget cookies — set by our chat or contact widget provider to identify return visitors and maintain session context.
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Where required by law, we obtain your consent before placing non-essential cookies.
Information from Third Parties
We may receive information about you from third-party platforms when you interact with our advertising (e.g., Facebook Lead Ads, Google Ads lead forms) or when a client provides us with contact information for use in marketing campaigns on their behalf.
02 How We Use Information
We use the information we collect for the following purposes:
Service Delivery
- To respond to your inquiries, provide quotes, and fulfill our service agreements
- To set up and manage digital marketing campaigns, websites, automations, and CRM systems on your behalf
- To communicate with you about your account and project status
- To process invoices and payments
Communications
- To send you SMS messages, emails, or calls in response to your inquiries or as part of agreed follow-up workflows
- To deliver appointment reminders, project updates, or service-related notifications
- To send marketing communications about our services (where you have consented or where permitted by applicable law)
Analytics and Improvement
- To analyze website performance, traffic sources, and visitor behavior
- To measure the effectiveness of our marketing efforts
- To improve our website, services, and client experience
Legal and Compliance
- To comply with applicable laws, regulations, and legal obligations
- To enforce our Terms of Service and other agreements
- To protect the rights, property, or safety of Holler-Back, our clients, or others
We will not use your information for purposes materially different from those described above without providing you with prior notice and, where required, obtaining your consent.
03 SMS / Text Message Privacy
SMS Opt-In Data Notice: Phone numbers and SMS opt-in consent collected through our website, chat widget, or contact forms are not sold, rented, or shared with third parties for their own marketing purposes under any circumstances.
How We Collect Phone Numbers
We collect phone numbers when you:
- Submit a contact form or quote request on our website
- Engage with our chat widget or live chat feature
- Call or text our business number directly
- Provide your phone number during client onboarding
When you provide your phone number through any of these channels, you may be presented with an opportunity to opt into SMS communications. Your opt-in consent is recorded along with the date, time, and source of consent.
How We Use Your Phone Number
Your phone number may be used to:
- Follow up on your inquiry via SMS or phone call
- Confirm appointments or project milestones
- Send service-related notifications you have requested
- Deliver automated follow-up sequences as part of our intake process (when you have opted in)
SMS Opt-In Data and Third Parties
We treat your SMS opt-in data — including your phone number and consent status — with strict confidentiality. Specifically:
- Your phone number and SMS consent status are never sold to third parties.
- Your phone number and SMS consent status are not shared with third parties for their own marketing or promotional purposes.
- We may share your contact data with service providers who assist us in delivering SMS communications on our behalf (e.g., SMS platform providers). These providers are contractually bound to use your data only to deliver the requested service and may not use it for their own purposes.
- If Holler-Back operates an SMS campaign on behalf of one of its home service clients, and you have opted in through that client's intake process, your consent and contact data are maintained for that specific client relationship and are not shared with other clients or third parties.
How to Opt Out of SMS
You may opt out of receiving text messages at any time by replying STOP to any SMS you receive from us. You may also reply HELP for assistance or contact us directly at hello@holler-back.com. Upon opting out, we will send a one-time confirmation and remove you from future messaging.
Standard Disclosure: Message frequency varies. Message & data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. For support, contact hello@holler-back.com or call (573) 920-4160.
05 Data Security
We take reasonable and appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Use of encrypted connections (HTTPS/SSL) for our website and client portals
- Access controls limiting who within our organization can access client data
- Use of reputable, security-certified third-party platforms
- Regular review of our data handling practices
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.
You are responsible for maintaining the confidentiality of any account credentials or access information shared with you. Please notify us immediately at hello@holler-back.com if you suspect unauthorized use of your account or any security incident.
06 Your Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Right to Access — You may request a copy of the personal information we hold about you.
- Right to Correction — You may request that we correct inaccurate or incomplete information.
- Right to Deletion — You may request that we delete your personal information, subject to certain exceptions (e.g., where we are required to retain it by law or for legitimate business purposes).
- Right to Opt Out of Marketing — You may opt out of receiving marketing communications at any time by using the unsubscribe link in emails or by replying STOP to SMS messages.
- Right to Data Portability — Where applicable, you may request that we provide your data in a structured, commonly used, machine-readable format.
- Right to Object or Restrict Processing — You may object to certain types of processing or request that we restrict how we use your data in certain circumstances.
To exercise any of these rights, please contact us using the information in the Contact section below. We will respond to verifiable requests within 30 days. We may need to verify your identity before processing your request.
We will not discriminate against you for exercising your privacy rights. If you believe your rights have not been respected, you have the right to lodge a complaint with an applicable regulatory authority.
07 Children's Privacy
Our website and services are directed to businesses and business professionals. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records.
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at hello@holler-back.com and we will investigate and take appropriate action.
08 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.
For material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you — for example, by sending an email to the address associated with your account or by posting a prominent notice on our website prior to the change taking effect.
Your continued use of our website or services following any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your information.
09 Contact Information
If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please contact us:
- Legal Name: HOLLER BACK LLC (DBA Holler-Back)
- Mailing Address: 290 Quail Hollow Ave, Lake Ozark, MO 65049
- Email: hello@holler-back.com
- Phone: (573) 920-4160
- Website: https://holler-back.com
We are committed to working with you to resolve any privacy concerns and will respond to written inquiries within 5 business days.